Our Team

Peggy F. Frye CFP®, MS
Registered Life Planner®, Certified Financial Transitionist®

Peggy Frye formed Glenayr Wealth Advisors LLC. in 2011 after a corporate career in Private Banking. The Firm name changed in 2018 to Glenayr Family Advisors LLC to reflect the Firm’s mission and purpose in working with families in transition.

The Firm’s mission has been to bring a new logic to family wealth planning by helping individuals and families use heart and hard data to support their individual lives and their places in the larger family system. The goal to assist clients in gaining vision about life and family purpose, and help them determine how to use human, family, and financial resources to make confident choices without regret.

Peggy advises individuals and families using a unique family advisory and planning approach. She is also specifically skilled and trained serve clients experiencing life transitions such as divorce, loss of a spouse, sale of a business, retirement, inheritance, and other important life transitions.

Peggy’s skills were honed during a 28-year career as a Private Banker and Wealth Advisor for Citigroup’s Private Bank in New York City, Chappaqua, NY, and Washington, DC. She has been a Certified Financial Planner® since 1996 and is distinguished an advisor who has achieved the Registered Life Planner® designation in 2009 from the Kinder Institute in Littleton, MA. She received her Certified Financial Transitionist® designation from the Sudden Money Institute in 2012, and is among an elite group of professionals with experience in combining planning with cutting-edge research in neurology, sociology, and psychology. She is also a member of the Sudden Money Faculty coaching other advisors in this unique process. Peggy continues to work with Navigating Systems in Washington, DC, to further her expertise in working with complex family situations.

During her career in financial services and in private practice, she has served corporate clients, privately held business owners, real estate entrepreneurs, private equity firms and large high-net worth families. She also served as Treasurer of the Friends of the Neuberger Museum of Art Board for several years prior to her move to Virginia.

Peggy holds a Master of Science from Fordham University and Bachelor of Science from Southeastern Louisiana University. Peggy resides with her husband on Glenayr Farm in central Virginia where they raise Champion Airedale Terriers, Russell Terriers, and Angus cattle.